Here is my issue, there are many design professionals that would greatly benefit from a collaboration with CB2 and are actually qualified to provide a fresh collection. Hiring celebrities for design work troubles me. We can bet that Mr. Kravitz didn't actually design each detail himself or produce any furniture shop drawings.
With the extinction of supermodels being largely contributed to celebrities steeling every magazine cover any therefore models have very little name recondition. This might seam a little far fetched but consider what has happened to Architectural Digest, its now a magazine that just shows off celebrity homes.
To view the collection:
http://www.cb2.com/kravitz-design-collaboration/kravitz-design/1